Would you like to increase the visibility of your website and strengthen your brand?
This requires informative or entertaining content that is relevant to your target group. To this end, we create a topic and trend analysis for you as a basis for developing and expanding your web presence. Topic analysis is an important part of content marketing. A content audit reveals what information you are already offering your users. We can identify other important topics that are currently being discussed or have the potential to develop into future trends (trend scouting) using special web monitoring tools and visualize them using content mapping. We summarize the results of this analysis in topic hubs. They are then incorporated into the future content marketing strategy together with sub-topics.
For optimal topic and trend analysis, brand and target group-relevant topics are analyzed using the Brandwatch tool and web research, and relevant keywords are defined taking into account the search volume and content. Our team then prepares the identified topic suggestions for implementation. These are then implemented in line with the content strategy.
Important success factors for topic and trend analysis
01.
Goal definition
Joint identification of corporate goals with the customer.
02.
Status quo
Topic analysis of existing pages and web research for relevant topics.
03.
Implementation
Implementation and incorporation of the new topics on the channels.
04.
Performance monitoring
Ongoing monitoring with suggestions for optimization and possible recommendations for action.
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